A STEP-BY-STEP PREMIUM GUIDE FOR INTERIOR DESIGNERS WHO
WANT TO ONBOARD CLIENTS CONFIDENTLY, AND PROFESSIONALLY
WITHOUT CONFUSION, GUESSWORK, OR OVERWHELM.
A STEP-BY-STEP PREMIUM GUIDE FOR INTERIOR DESIGNERS WHO WANT TO ONBOARD CLIENTS CONFIDENTLY, PROFESSIONALLY, ANDPROFITABLY, WITHOUT CONFUSION, GUESSWORK, OR OVERWHELM.
Everything that happens between the first enquiry and
the final install determines the success, structure, and
profitability of your project.
This guide shows you how to get the structure of that journey right every single time.
Everything that happens between the first enquiry and the final install determines the success, structure, and profitability of your project.
This guide shows you exactly how to get it right, every single time.
This resource will change everything.
Inside this guide, I walk you through the Interior Design journey, the
same process I’ve used to design, build, and deliver over 150 homes, grow a
multi–six-figure studio, and supported over 100 designers to streamline their businesses.
This is the exact system that turns enquiries into clear conversations, clear
conversations into paid consultations, and paid consultations into profitable
projects that install smoothly.
Then this resource will change everything.
Inside this guide, I walk you through the complete Interior Design journey, the
same process I’ve used to design, build, and deliver over 150 homes, grow a
multi–six-figure studio, and supported over 100 designers to streamline their businesses.
This is the exact system that turns enquiries into clear conversations, clear
conversations into paid consultations, and paid consultations into profitable
projects that install smoothly.
WHAT'S INSIDE THE GUIDE
YOU’LL GET THE FULL CLIENT JOURNEY
MAPPED OUT STEP-BY-STEP, INCLUDING:
DISCOVERY &
CONSULTATION
• The exact words to use when responding to enquiries
• What to send, when to send it, and how to qualify clients quickly
• How to run a 30-minute discovery call that converts
• Scripts to move clients from call → paid consultation
• Psychological sales language that builds trust and confidence
CONCEPT TO DESIGN DEVELOPMENT
• How to structure your concept presentation
• How to manage revisions professionally
• What to say when presenting mood boards, layouts, and vision
• The communication boundaries that keep clients aligned
• How to prepare your scope document, T&Cs, and pricing pack
PROCUREMENT &
INSTALLATION
• Whether clients should self-procure or use your trade accounts
• How to manage orders, suppliers, tracking, and logistics
• What documents to prepare for goods, deliveries, and storage
• The step-by-step installation process from scheduling to snagging
TRADE
COORDINATION
• How to protect the design without becoming the contractor
• What your insurance covers — and what it doesn’t
• How to communicate with trades and keep clients informed
DOWNLOAD YOURS
TODAY FOR £97 £147
PLUS: BONUS: 15 DONE-FOR-YOU DESIGNER EMAIL TEMPLATES
Written by a designer, for designers.
These emails cover:
• Enquiry responses
• Discovery call confirmation
• Paid consultation upsells
• Concept presentation emails
• Revision boundaries
• Procurement updates
• Installation communication
• Trade coordination notices
• Project close-down emails
WHAT'S INSIDE THE GUIDE
YOU’LL GET THE FULL CLIENT JOURNEY
MAPPED OUT STEP-BY-STEP, INCLUDING:
DISCOVERY & CONSULTATION
• The exact words to use when responding to enquiries
• What to send, when to send it, and how to qualify clients quickly
• How to run a 30-minute discovery call that converts
• Scripts to move clients from call → paid consultation
• Psychological sales language that builds trust and confidence
CONCEPT TO DESIGN DEVELOPMENT
• How to structure your concept presentation
• How to manage revisions professionally
• What to say when presenting mood boards, layouts, and vision
• The communication boundaries that keep clients aligned
• How to prepare your scope document, T&Cs, and pricing pack
PROCUREMENT & INSTALLATION
• Whether clients should self-procure or use your trade accounts
• How to manage orders, suppliers, tracking, and logistics
• What documents to prepare for goods, deliveries, and storage
• The step-by-step installation process from scheduling to snagging
• How to structure procurement fees (with proven pricing examples)
TRADE COORDINATION
• How to protect the design without becoming the contractor
• What your insurance covers — and what it doesn’t
• How to communicate with trades and keep clients informed
• What to charge for coordination and when
DOWNLOAD YOURS
TODAY FOR £97 £147
PLUS: BONUS: 15 DONE-FOR-YOU DESIGNER EMAIL TEMPLATES
Written by a designer, for designers.
These emails cover:
• Enquiry responses
• Discovery call confirmation
• Paid consultation upsells
• Concept presentation emails
• Revision boundaries
• Procurement updates
• Installation communication
• Trade coordination notices
• Project close-down emails
THESE TEMPLATES WILL SAVE YOU HOURS EVERY MONTH AND IMMEDIATELY ELEVATE YOUR PROFESSIONALISM AND BOUNDARIES.
AND SO MUCH MORE
This guide is perfect for Interior Designers who:
• Are tired of reinventing their process with every enquiry
• Feel overwhelmed by onboarding and client communication
• Want to elevate their professionalism and client experience
• Want a clear, confident, structured process from start to finish
• Want to stop losing clients between enquiry and conversion
• Want to feel in control of timelines, and delivery
• Are ready to level up from freestyling to leading their studio and business like a CEO
WHETHER YOU’RE LAUNCHING YOUR BUSINESS / STUDIO, GROWING STEADILY, OR
READY TO SCALE — THIS GUIDE WILL FAST-TRACK YOUR SYSTEMS,
PROCESSES, AND CONFIDENCE.
This guide is perfect for Interior Designers who:
• Are tired of reinventing their process with every enquiry
• Feel overwhelmed by onboarding and client communication
• Want to elevate their professionalism and client experience
• Want a clear, confident, structured process from start to finish
• Want to stop losing clients between enquiry and conversion
• Want to feel in control of timelines, pricing, and delivery
• Are ready to level up from “freestyling” to leading their studio like a CEO
WHETHER YOU’RE LAUNCHING YOUR STUDIO, GROWING STEADILY, OR
READY TO SCALE — THIS GUIDE WILL FAST-TRACK YOUR SYSTEMS,
PROCESSES, AND CONFIDENCE.
MOST DESIGNERS THINK THE DESIGN STAGE IS WHAT CLIENTS HIRE THEM FOR
But the truth is this:
Clients buy your structure before they buy your creativity.
A designer with a clear process
instantly feels more:
✓ Professional
✓ Trustworthy
✓ Confident
✓ Experienced
✓ Capable
And clients who trust your process are easier to close, easier to manage, and stay aligned from concept to install.
This guide shows you exactly how to create that experience.
ABOUT LISA-MARIE
I’m Lisa-Marie, the founder of Moska Design & Style and Design Boss Diary — an Interior Design Business Coach & Mentor, property developer, and award-winning designer.
• 150+ homes designed, built, and renovated
• Multi–six-figure Interior Design and multi-seven-figure property business
• £25M development pipeline managed
• 35+ women supported to generate over £1M in revenue in 24 months
• 15+ years of lived industry experience
My mission is simple:
To remove the gatekeeping in the design industry and give women the structure, tools, and strategies they need to build aligned, high-performing design studios.
The “Enquiry to Install” guide is a core part of that mission.
MOST DESIGNERS THINK THE DESIGN STAGE IS WHAT CLIENTS HIRE THEM FOR
But the truth is this:
Clients buy your structure before they buy your creativity.
A designer with a clear process
instantly feels more:
✓ Professional
✓ Trustworthy
✓ Confident
✓ Experienced
✓ Capable
And clients who trust your process are easier to close, easier to manage, and stay aligned from concept to install.
This guide shows you exactly how to create that experience.
ABOUT LISA-MARIE
I’m Lisa-Marie, the founder of Moska Design & Style and Design Boss Diary — an Interior Design Business Coach & Mentor, property developer, and award-winning designer.
• 150+ homes designed, built, and renovated
• Multi–six-figure Interior Design and multi-seven-figure property business
• £25M development pipeline managed
• 35+ women supported to generate nearly £1M in revenue
• 15+ years of lived industry experience
My mission is simple:
To remove the gatekeeping in the design industry and give women the structure, tools, and strategies they need to build profitable, aligned, high-performing design studios.
The “Enquiry to Install” guide is a core part of that mission.
ARE YOU READY TO STOP GUESSING AND START LEADING
YOUR DESIGN BUSINESS LIKE A CEO?
LET ME GIVE YOU THE STRUCTURE I WISH
I HAD WHEN I STARTED.
ARE YOU READY TO STOP GUESSING AND START LEADING YOUR DESIGN BUSINESS LIKE A CEO?
LET ME GIVE YOU THE STRUCTURE
I WISH I HAD WHEN I STARTED.